Market And Site Analysis

This type of market analysis identifies “gaps” or opportunities within a specified market area. By taking total sales by county and state, applying a per capita metric to the area and comparing it to a target community, one can determine whether the local trade area is selling to more people than live in the area or if it is losing sales because local people are shopping elsewhere. Income level comparisons are also important when making these assessments.

Here the data can be evaluated in many ways and is where the consumer can be segmented by sensitivity and lifestyle and developed for probabilities by type of store and shopper. While demographic information is important by itself it is not enough. Growth Services, with special software, can show communities and potential retailers that there are different ways to look at buying patterns.